1. We use soccer as the main medium to foster development and social inclusion – promoting values of respect, tolerance, solidarity, leadership, discipline, teamwork, responsibility and gender equality.
2. Using soccer, culture and education as tools for human development, we work in networks of peace throughout Latin America and implement projects that have a positive impact for communities with high levels of poverty and violence.
3. We utilize the power of communication to create greater awareness for peace and to instill values of tolerance and peace.
To positively impact public policies around the Latin American region and contribute to the expansion of education in human values as a mechanism to reduce violence and crime.